4 Budget Sources That Will Help You Attract Traffic to Your Website

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In order to increase profits, it is necessary to reduce expenses on attracting customers, including expenses on advertising. In this article, we will share 4 budget sources that will help attract more customers.

Push notifications
These are messages that appear in the corner of a website. They are usually used for important notifications about new products or updates. But they can also be used to get push subscriptions, and then use that base to show ads.

SEO
This is the process of optimizing the site content to social media marketing service improve its position in search engines. It can be long-term and take about six months, but then the indicators will grow on their own.


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Contextual ads with low-frequency queries
Contextual advertising in search engines helps find users who are already interested in your product. But there is huge competition in this niche. The cost of a click directly depends on the number of competitors participating in the auction for an advertisement.

However, there is one trick that will help make advertising cheap. Find low-frequency queries - for example, from 50 to 100 impressions per month, and create ads for them. Then the cost of clicks will be minimal, since there is practically no competition for these queries.

Channel in Yandex.Zen
A platform where authors post content and earn money from it. On this platform, organizations can also work with traffic, attracting users at any stage of the sales funnel for free. For example, brands create selections of different products or publish useful content that increases interest in accounts.

In order to retain new customers, we recommend taking our free online course “Customer Focus as a Way of Thinking”. From the lectures, you will learn methods for maintaining a balance between the interests of the company and the needs of customers, preparing an effective response to requests and meeting customer expectations.