Each of these tactics has an important

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22. Use technical SEO to prioritize indexing and ranking opportunities According to Krystal, the difference between a good and great ecommerce strategy is a strong adherence to technical SEO. Some questions to consider: Are you optimizing UX when products are out of stock by redirecting old pages or using it as an opportunity to build your email list? Do you prioritize brand reputation by asking for reviews and integrating them into your website with schema markup? Do you provide FAQ content on your products and your exchange/return policies? home in your ecommerce marketing strategy and should be prioritized for strong indexing and ranking opportunities.

Automation and reporting trends Key Takeaways Integrate sales and Brazil WhatsApp Number Data marketing data Use reporting tools to unify data across platforms Understand cookie consent banners *Insights from Nolan Barger, WebFX’s DataTech Solutions Technical Lead 23. Integrate sales and marketing data Syncing sales and marketing data helps you drive better leads, close leads at higher rates, and determine which channels are best for your omnichannel marketing efforts. Platforms like Facebook and Google Ads have recently introduced the ability to feed them offline conversion data (typically sales data logged in your CRM).



And with Google’s third-party phase out, first-party data from your CRM and other marketing tracking tools is extremely important. Expert insights from nolan headshot Nolan Barger, DataTech Solutions Technical Lead, WebFX WebFX’s DataTech Solutions Technical Lead More than ever, your business is going to need to rely on your owned, first-party data to drive your marketing strategies, reporting needs, and campaign targeting. This is why marketing technology investments have skyrocketed in recent years. The data you collect is going to have a direct impact on the results you see from your marketing investment, more in 2024 than ever before.