|
Growth rate of the number of organic • Bounce rate on your website • compared to your competitors for example, visibility, backlink development • Visibility in Sistrix • SEA data, for example for your SEO keywords In addition to reporting figures, you should also have the opportunity to speak personally with your contact person, whether face to face or by telephone. . Check the offer models costs When you receive commercial offers from different agencies, you may find different billing models. In general, there are fixed price models or offers with performance-based components.
A fixed monthly fee has the advantage of planning security. Invoicing in terms of fulfillment can be interesting, particularly wedding photo editing service for e-commerce. However, the performance to be achieved must be precisely defined to avoid possible inconsistencies. In general, a professional Digital Marketing agency sends you an information questionnaire after your initial request, in order to gather the information necessary to establish the offer and create the strategy. . Examine the structure of the targeted agency Before making the final decision to work with a Digital Marketing agency, you should take a closer look at their structure.
How many employees work for the agency? What is the structure of the teams and the entire organization? Your agency should be able to tell you the names of clients they have worked with and should be able to demonstrate professional experience. You should also meet the people you will be working with e.g. the account manager . Not only must the chemistry work, but the professional skills must be impeccable. Don’t forget to also check the agency’s area of expertise SEA advertising, SEO, content, analysis and consulting or ° agency .
|
|