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Josnashak022

Manner has become a regional brand based on this with a very deep Shanghai style culture If you want to expand the compatibility of your brand you not only need huge traffic exposure but also need to accurately express the brand attitude to form a more unique mental position This is why for Manner Coffee which is at the crossroads of growth traffic is important but what is more important is how to be more targeted to form a more stable and deeply rooted brand accumulation While expanding visibility the depth and uniqueness of the brand must also be diffused Whats more horizontal


regional expansion is not easy The momentum of involution in the BM Leads coffee industry is becoming more and more fierce Tianyancha App shows that there are currently more than  coffeerelated companies in my country and about  will be added in  a yearonyear increase of % In addition to Starbucks Luckin and TIMS Tianhao Coffee there are also many close competitors in the vertical field of specialty coffee For example Sleepless Sea has a price range of  yuan which is comparable to Manner According to Jiemian News a large number of baristas at Sleepless Sea also come





from Manner and even the coffee machines in the store are the same model from Manner When the qualityprice ratio advantage of specialty coffee is weakened and the delivery value is copied Manner will face more challenges In the process of copying and evolving from to  Manner must balance the original intention of highquality products at low prices while maintaining the brands tonality while also facing the impact of dimensionality reduction in fierce competition Facing the new impossible triangle Manner stood at the crossroads between scale and original intention How should we evolve to get a better solution for growth  Shock Copywriter .