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That's not all Whiskey manufacturer Jim Beam presents the perfect use of storytelling : At the product launch of the new bourbon, customers can virtually experience the journey from production to the barrel - from the perspective of the bourbon. The development organization Helvetas uses a VR application to show up close what a donation to the social project in Africa can do. A woman's long journey to fetch water, which she can now save herself thanks to the well built with donations.


Live events: Sky and Sony broadcast the Champions League final in virtual Special Data reality for the first time this year. Fans were able to watch “live” from their sofas. Red Bull conveys the thrill of being an Air Race pilot at the event itself in the Air Race Virtual Reality Simulator. On YouTube, the extreme sports marketer lets fans take part in the wingsuit experience in a 360-degree video. How can I implement AR and VR content? These were mostly examples from larger companies. VR production is currently still relatively expensive and the target group tends to be small. According to a study by the Content Marketing Forum from summer 2017, companies surveyed see the biggest hurdles in implementing.




VR content here: production costs (65%), a lack of know-how in the company (44%), conceptually sophisticated creation (37%) and the inadequate installed base (37%). But the examples also show that AR and VR have a lot of potential. VR content yourself, you and your target group must meet the appropriate requirements. Use VR glasses for VR content Is your target group ready for VR content? What requirements does my target group have to meet? Deine Zielgruppe muss einerseits die technische Ausstattung besitzen, um die Anwendungen nutzen zu können.